Harold Adams Interdisciplinary Charrette for Undergraduates

Graphic Design & Social Media Lead
Adobe Illustrator
September 2023 - February 2024

In this role I pioneered a brand refresh to establish a consistent and recognizable identity for Texas A&M University’s 7th annual HA-ICU competition. Additional duties included social media management, Slack and Google Drive management, student recruitment, event planning and management, and photography.

I created this 30"x44" poster as a comprehensive display piece for Viz-A-Gogo 31, Texas A&M University’s annual curated student art exhibition, in May 2024. It explains the history of the Charrette and showcases my overall thought process behind the brand refresh.

The Brand Story & Ideals (as written on the poster):

The Harold L. Adams Interdisciplinary Charrette for Undergraduates is an annual design competition uniting the disciplines of Architecture, Landscape Architecture and Urban Planning, Construction Science, and Visualization. Each discipline is represented on every team and is joined by a guest from the University of Maryland.

The Charrette was pioneered by Harold Adams, an architect and class of ‘62 Aggie alum who championed interdisciplinary collaboration, an ideal he constantly exhibited throughout his life and career. He was a key figure at both Texas A&M University and the University of Maryland as a teacher, mentor, and benefactor.

To match Harold Adams’ ideals of interdisciplinary collaboration, the rebrand took inspiration from the German Bauhaus movement of the early 20th century. Famous for its influence over art and architecture, the Bauhaus sought to unite artistic vision with mass production and creative design with practical functionality.

Logo

Original

Update

Update outlined in red

The preexisting logo already encapsulated the Charrette’s brand ideals. When I was tasked with updating the number of bars along the side (after the merger of two of the participating majors), I also cleaned up the logo’s geometry to match that of a cube.